Editors Note: This post was originally posted a few years ago and was lost but eventually recovered, however without pictures (where applicable).
By Jeffery Wood | January 28, 2010
The other night I watched “Julie & Julia”. If you’ve never seen it, let me give you a brief idea.
The movie is based on two true life stories and they are interwoven together. They take place in two different time periods, one in the early 2000’s and the other in the 1940’s.
It’s a movie about a lady name Julie, who is finding no fulfillment at her job, especially since her friends have made great strides in their jobs. She loves to cook and watches Julia Child’s television show.
So she decides to start a blog, and for this blog she is going to do every single recipe in Julia Child’s “Mastering the Art of French Cooking”. And she’s going to do all 500+ recipes in one year. At this period in time, Julia Child is in her late 80s. It documents all the personal struggles she went through to accomplish that goal.
The other story is about Julia Child, before she became the great cook that is world renowned. No, not before she became a well-known great cook, I mean before she could even cook at all.
Julia Child married around the age of 40 and could “barely boil an egg”. Her husband was working in the American Embassy in France and so to pass the time and since she loved food, she went to a cooking school. A famous cooking school even to this day and signed up for an advanced class.
It’s interesting to note that the head of the school thought she would never make it through the class and even after she graduated, the school head said she’d never be a great cook.
The movie then documents how she became involved with a couple of other ladies who had a recipe book and after many sorrows got it published and helped make her the famous chef that she is.
My summary leaves much to be desired, the movie does not. It’s an excellent film and the main reason I’m sharing this with you has nothing to do with marketing. There’s several good marketing lessons in the film though.
What I wanted to share with you was a personal note. My Great Aunt Den, was an excellent cook, loved to cook and watched all those cooking shows. At the end of the film I thought to myself, “I wish I could have watched this with her, she’d have loved it.”
– Jeffery